Performance of Top 5 Photography Apps in New Zealand Q4 2022

During the fourth quarter of 2022, the top 5 photography apps in New Zealand experienced varying trends in weekly downloads, revenue, and active users, as shown by Sensor Tower data.

Lensa: photo editor & AI art saw a significant surge in both revenue and downloads. Weekly revenue peaked at approximately $36.8K in early December, with the highest weekly downloads reaching 23.5K during the same period. Active users also saw a notable rise, peaking at around 30.5K in early December.

FaceApp: Perfect Face Editor maintained a stable performance throughout the quarter. Weekly revenue consistently hovered around $3.8K to $5.5K, with a noticeable peak at $5.5K in the last week of December. Downloads fluctuated slightly, reaching up to 1.8K in late November. Active users experienced a minor decline from 10.1K in late September to approximately 8.3K by the end of December.

Picsart: AI Photo Video Editor demonstrated steady revenue and download metrics. Weekly revenue ranged between $2.8K and $4.1K, with a peak of $4K in late October. Downloads remained relatively stable, with weekly figures around 1.7K. Active users consistently hovered around the 40K mark, ending the quarter at approximately 39.4K.

Lightroom Photo & Video Editor exhibited stable performance across all metrics. Weekly revenue ranged from $3.5K to $4.6K, peaking at $4.6K in the last week of December. Downloads showed a slight increase towards the end of the quarter, reaching 1.5K in the final week. Active users saw a gradual increase, peaking at 10.2K in the last week.

Remini - AI Photo Enhancer experienced a notable rise in the middle of the quarter. Weekly revenue increased from around $680 in late September to $1.6K by mid-December. Downloads saw a significant jump, peaking at 6.3K in mid-December. Active users followed a similar trend, peaking at approximately 12.7K in mid-December.

For more detailed insights and data, visit Sensor Tower.